Watch Covergirl's James Charles:
featuring Eva NYC!

Hey Eva Girls! James Charles  teams up with @EvaHairNYC and @UltaBeauty! Before being a YouTube star and covergirl, he was a hairstylist. Check out the video for this beautiful up-do. 



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Urban Outfitters visits Eva NYC
for an exclusive tour

Feminine and edgy. Playful and smart. Urban and Bohemian. Eva NYC represents the duality found in real women. We stand for a community that embraces a beauty lifestyle that is un-regimented, fun, and free. 

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glamour.com – no Target trip is complete
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"It takes a Goldilocks dry shampoo—one that's not too powdery, too sticky, or too fine—to leave my hair the way I want it, grease-free but silky and soft. Thankfully I found it in this pretty little can."   —Lindsay Schallon, beauty editor

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Allure.com features mane magic 10-in-1 primer
as a top heat protectant

Finally, a spray that can do...everything. Eva NYC's priming elixir does it all - including decreasing drying time for wet hair and softening your hair with argan oil.

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