Feminine and edgy. Playful and smart. Urban and Bohemian. Eva NYC represents the duality found in real women. We stand for a community that embraces a beauty lifestyle that is un-regimented, fun, and free.
"It takes a Goldilocks dry shampoo—one that's not too powdery, too sticky, or too fine—to leave my hair the way I want it, grease-free but silky and soft. Thankfully I found it in this pretty little can." —Lindsay Schallon, beauty editor